Typically the media describe Labor’s loss as a drubbing, which it wasn’t. Leaving Qld aside, Labor won 62 of 121 seats, the LNP 54, and the crossbench 5. Qld was the shocker, losing 4.34% TPP to land on 58-42 to the LNP, which is nearly wipe-out territory.

So there was a story about what happened in Queensland, yet as Anthony Albanese told Katharine Murphy in a podcast, Labor’s primary vote was an all time low. Labor now has to convince about 1.2 million people to change their vote. So he for one understands that Labor needs to appeal to a wide variety of people. Continue reading How to lose an election →